Published case study
Product-Usage Email Flows for a SaaS
A SaaS team needed expansion messages that reflected meaningful usage rather than a fixed promotional schedule.
Connected growth
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Digital marketing case studies and practical approaches — Page 7
Browse case studies 37–42 in the WeProms archive, page 7. Explore the approach, reported outcomes and project conditions.
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Published projects describe existing project stories. Illustrative approaches are worked examples of a method, not verified results for a single client.
109 examples · Page 7 of 19
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Published case study
Listing-Page Conversion Optimisation for a Real Estate Developer
Listing pages needed to answer practical questions before asking visitors to enquire.
Websites & conversion
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Published case study
Advantage+ Shopping for a Fine Jewelry Ecommerce Brand
Jewellery acquisition needed more coherent product information, creative and campaign measurement.
Paid advertising
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Published case study
Practice-Area SEO Hubs for a Law Firm
Practice-area information needed clearer organisation and stronger links to related legal questions.
Search & AI visibility
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Published case study
Real Estate Nurture Automation Site Visit Bookings
Follow-up needed to reflect each prospect's property interest and readiness for a visit.
CRM & lead quality
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Published case study
SaaS Free-Trial-to-Paid Conversion for a B2B SaaS
Trial users were not consistently reaching the point where the product became useful enough to evaluate.
Retention & lifecycle
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Published case study
Shopify Plus Migration for a Clothing Brand
The clothing brand needed a platform transition that preserved the buying journey and essential integrations.
Search & AI visibility
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Published case study
Google Ads Lead Generation for a Dental Clinic
The clinic needed search campaigns that supported appropriate appointment enquiries.
CRM & lead quality
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Published case study
Hotel SEO Direct Bookings for a Boutique Resort
The resort needed search visits to connect with useful room information and a direct booking route.
Search & AI visibility
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Published case study
Klaviyo Email Revenue for an Electronics Retailer
Email campaigns and automated flows needed to reflect electronics buying and repeat-purchase behaviour.
Retention & lifecycle
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Published case study
Meta Ads Location Targeting for a Casual Dining Restaurant
Restaurant advertising needed to reflect the branch, service area and customer action being promoted.
Paid advertising
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Published case study
B2B PPC Qualified Enquiries for a Surgical-Instrument Exporter
An instrument exporter needed to distinguish procurement demand from irrelevant search enquiries.
Paid advertising
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Published case study
YouTube Demand-Gen Enrolled Leads for a Training Institute Network
Training campaigns needed to connect video interest with the programme and admissions outcome.
Paid advertising
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Published case study
Abandoned Cart Recovery for a Clothing Brand
Unfinished clothing orders needed follow-up that addressed purchase doubts without conflicting across channels.
Retention & lifecycle
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Published case study
Loyalty and Referral Programme for a D2C Beauty Brand
A beauty brand needed repeat-purchase and referral offers that were understandable and commercially useful.
Retention & lifecycle
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Published case study
Insurance Landing Page Conversion Optimization for B2B Insurance Provider
The quotation journey needed clearer product information and more useful enquiry qualification.
CRM & lead quality
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Published case study
Real Estate CRM Pipeline Automation for Property Developers
Property enquiries needed consistent ownership and progression from first interest to a site visit.
CRM & lead quality
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Published case study
Local SEO and Google Business Profile for a Clinic Chain
A clinic chain needed consistent local information and clearer appointment routes.
Search & AI visibility
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Published case study
Schema Markup Rich Results for a D2C Food Brand
The food store needed structured product information that matched its visible catalogue content.
Search & AI visibility
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Published case study
B2B Lead Qualification Funnel for a Management Consultancy
Enquiry volume was not giving the consultancy enough information about commercial fit and readiness.
CRM & lead quality
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Published case study
Shopify Subscription Marketing for a D2C Food Brand
A replenishable food range needed an offer and purchase journey that made recurring orders understandable.
Retention & lifecycle
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Published case study
Conversion Rate Optimization for an Electronics Store
Shoppers faced unresolved trust and usability questions on product pages and during checkout.
Websites & conversion
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Published case study
Ecommerce Conversion Optimization for a Furniture Retailer
Furniture shoppers needed clearer product, delivery and purchase information before committing to an order.
Websites & conversion
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Published case study
Email Lifecycle Flows for a D2C Beauty Brand
Customer messages needed to reflect where a beauty shopper was in the purchase and repeat-order journey.
Retention & lifecycle
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Published case study
Klaviyo Retention Flows for a Jewelry Ecommerce Store
Jewellery customer communication needed distinct messages for first purchase, gifting and returning customers.
Retention & lifecycle
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Published case study
Connecting Acquisition, Checkout and Retention
Acquisition, store conversion and retention were being considered as disconnected activities.
Connected growth
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Published case study
Google Ads and Lead Qualification
Lead generation needed closer alignment between search intent, the landing page and follow-up.
Paid advertising
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Published case study
Shopify SEO for a Health and Beauty Store
The health and beauty catalogue needed clearer collection structure, stronger product information and technical cleanup.
Search & AI visibility
Read the project
Illustrative composite
Data-Driven Attribution for a STEM-Toys Ecommerce Brand
Website, marketplace and conversational orders produced conflicting views of which channels supported acquisition.
Measurement & attribution
Explore the approach
Illustrative composite
Target-Account LinkedIn Ads for a Field-Service SaaS
A field-service product needed demand from suitable accounts and the people involved in their buying decisions.
Paid advertising
Explore the approach
Illustrative composite
Pipeline Scoring and Sales Handoff for an Operations Consultancy
The operations consultancy needed consistent rules for prioritising and assigning enquiries.
CRM & lead quality
Explore the approach
Illustrative composite
Vertical Landing Pages for a Textile SaaS
Textile buyers needed to see how the software fitted their own operating workflows.
Search & AI visibility
Explore the approach
Illustrative composite
Multi-Location Local SEO for a Cosmetic Surgery Group
Conflicting location information made it harder to maintain a clear local presence across clinics.
Search & AI visibility
Explore the approach
Illustrative composite
Lookalike Audiences for an Event Management Company
Event advertising needed a clearer connection between audience selection and suitable client briefs.
CRM & lead quality
Explore the approach
Illustrative composite
Generative Engine Optimization for an HR and Payroll SaaS
An HR and payroll product needed content that clearly explained capabilities and limits for buyer questions.
Search & AI visibility
Explore the approach
Illustrative composite
Site Speed Rebuild for a Home-Textiles Brand
Product imagery and site scripts needed to support, rather than delay, mobile shopping.
Websites & conversion
Explore the approach
Illustrative composite
Server-Side Conversion Measurement for a School-Supply Store
The store needed to understand gaps and duplication in the conversion data it was permitted to collect.
Measurement & attribution
Explore the approach
Illustrative composite
Structured Data and Rich Results for a Spice-Blend D2C Brand
A spice catalogue needed structured data aligned with the product facts and content on each page.
Search & AI visibility
Explore the approach
Illustrative composite
Abandoned Cart Retargeting for an Electronics Etailer
Cart audiences included people whose purchase status or product interest was no longer current.
Paid advertising
Explore the approach
Illustrative composite
GA4 Setup and Attribution Cleanup for a Restaurant SaaS
A restaurant-software business needed consistent measurement across acquisition, demos and product activity.
Measurement & attribution
Explore the approach
Illustrative composite
Consulting Lead Generation Funnel for an HR Consultancy
An HR consultancy needed to connect educational interest with enquiries that matched an actual engagement.
CRM & lead quality
Explore the approach
Illustrative composite
Subscription-First Shopify Funnel for a Tea Brand
A tea brand needed to explain the recurring offer across product selection, checkout and post-purchase management.
Retention & lifecycle
Explore the approach
Illustrative composite
Structured A/B Testing for an Electronics Store
Product and checkout changes were being made without a consistent way to decide which changes helped shoppers.
Websites & conversion
Explore the approach
Illustrative composite
Replenishment Email Flows for a Haircare D2C Brand
Repeat-order messages needed to reflect realistic product usage and customer purchase timing.
Retention & lifecycle
Explore the approach
Illustrative composite
Eid Campaign Planning for a Kidswear Brand
A seasonal kidswear launch needed acquisition planning that respected stock and fulfilment deadlines.
Paid advertising
Explore the approach
Illustrative composite
Commercial-Intent SEO Rebuild for an Invoicing SaaS
An invoicing product needed to connect commercial search intent with the right product pages.
Search & AI visibility
Explore the approach
Illustrative composite
Customer Win-Back Campaign for an Electronics Retailer
Past electronics customers were receiving follow-up without enough attention to purchase cycle and relevance.
Retention & lifecycle
Explore the approach
Illustrative composite
Google Ads Funnel Rebuild for an Apartment Developer
Apartment advertising needed a stronger relationship between search intent, project details and useful enquiries.
Paid advertising
Explore the approach
Illustrative composite
Creative Testing Sprints for a Womenswear Brand
The womenswear brand needed a repeatable way to learn which creative ideas could support acquisition.
Paid advertising
Explore the approach
Illustrative composite
Expansion Revenue Email Flows for a SaaS
Existing SaaS customers needed relevant guidance when product usage indicated a possible expansion need.
Connected growth
Explore the approach
Illustrative composite
GA4 Event Tracking Cleanup for a SaaS
Tracking needed to distinguish meaningful product actions from noisy or duplicated events.
Measurement & attribution
Explore the approach
Illustrative composite
Creator Campaigns for a Trail-Apparel Brand
Creator activity for trail apparel needed to connect audience fit and approved content with purchase quality.
Paid advertising
Explore the approach
Illustrative composite
Profitable Cart Recovery for an Electronics Store
Recovery activity needed to account for discounts, fulfilment and purchase quality rather than claimed recovered revenue alone.
Retention & lifecycle
Explore the approach
Illustrative composite
Listing Page Conversion Optimisation for a Property Portal
Property visitors needed clearer listing information and a more useful path to an agent conversation.
Websites & conversion
Explore the approach
Illustrative composite
Review Snippets and Structured Data for a Sports-Goods Store
Sports product pages needed consistent review and product data to support eligible search presentation.
Search & AI visibility
Explore the approach
Illustrative composite
LinkedIn Lead Generation for a Retail-Operations SaaS
A retail operations resource needed a deliberate route from interest to a relevant product conversation.
Paid advertising
Explore the approach
Illustrative composite
Shopify Paid Efficiency for a Dates and Dry-Fruit D2C Brand
A dates and dry-fruit brand needed a clearer relationship between acquisition and repeat-order options.
Retention & lifecycle
Explore the approach
Illustrative composite
Advantage+ Shopping Scaling for a Fashion Jewellery Brand
A festive jewellery campaign needed growth decisions tied to product availability and creative relevance.
Paid advertising
Explore the approach
Illustrative composite
SEO Audit and Practice-Area Hub Rebuild for a Law Firm
A law firm's search and content structure needed clearer routes into its actual practice areas.
Search & AI visibility
Explore the approach
Illustrative composite
Compliance-Aware PPC for a SME Financing Company
Campaigns needed to attract suitable SME enquiries using approved product information and reliable qualification.
CRM & lead quality
Explore the approach
Illustrative composite
Creator Affiliate Economics for a Hair-Care Brand
A hair-care affiliate programme needed a clearer view of which partnerships contributed worthwhile orders.
Paid advertising
Explore the approach
Illustrative composite
Core Web Vitals Recovery for a Clinic-Management SaaS
A clinic-management SaaS marketing site needed more reliable mobile loading and interaction performance.
Websites & conversion
Explore the approach
Illustrative composite
Mobile Checkout Redesign for a Jewellery Ecommerce Brand
Mobile jewellery shoppers needed a clearer path through order details, payment and confirmation.
Websites & conversion
Explore the approach
Illustrative composite
Multi-Touch Attribution for a Workforce-Management SaaS
A workforce product needed a clearer view of marketing touchpoints across a multi-person sales process.
Measurement & attribution
Explore the approach
Illustrative composite
RFM Segmentation and Personalization for a Pet Supplies D2C Brand
A pet supplies brand needed communication based on customer buying patterns rather than one list-wide offer.
Retention & lifecycle
Explore the approach
Illustrative composite
Progressive Form Redesign for a University Admissions Funnel
Prospective applicants faced unnecessary friction between programme interest and a completed admissions form.
Websites & conversion
Explore the approach
Illustrative composite
Condition-Led Content Strategy for a Hospital Group
People researching a condition needed a clear connection to relevant hospital services and appointment information.
Search & AI visibility
Explore the approach
Illustrative composite
Hreflang Recovery for a Resort Group
A resort group's language and regional pages needed more consistent search signals.
Search & AI visibility
Explore the approach
Illustrative composite
YouTube Demand-Gen for a Construction SaaS
A construction software product needed video that connected the workflow problem with a relevant demo.
Paid advertising
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Illustrative composite
AI Search Citations for a Baby-Care Ecommerce Brand
Product and advice information needed to be easier to interpret in sampled AI-assisted shopping questions.
Search & AI visibility
Explore the approach
Illustrative composite
Loyalty Tiers and Referrals for a Ready-to-Cook Brand
A ready-to-cook brand needed repeat-order and referral rewards that fit its fulfilment and margin constraints.
Retention & lifecycle
Explore the approach
Illustrative composite
Account-Based LinkedIn Ads for a Distribution-Tech SaaS
Broad lead acquisition did not give a distribution software sales team enough context about account fit.
Paid advertising
Explore the approach
Illustrative composite
CRM Setup and Pipeline Automation for a Supply-Chain Advisory
Advisory enquiries and follow-up were not organised around consistent ownership and opportunity stages.
CRM & lead quality
Explore the approach
Illustrative composite
Server-Side Conversions API for a Menswear Brand
The clothing store needed more consistent permitted conversion reporting across browser and server events.
Measurement & attribution
Explore the approach
Illustrative composite
Map-Pack Local SEO for an Aesthetic Surgery Group
Local service information needed to be more consistent for people seeking a suitable consultation.
Search & AI visibility
Explore the approach
Illustrative composite
Google Ads Patient Bookings for a Dental Group
A multi-branch dental group needed campaign reporting that distinguished enquiries from confirmed appointments.
CRM & lead quality
Explore the approach
Illustrative composite
Shopify Plus Replatform and Paid Rebuild for a Modest-Wear Brand
A platform change and paid acquisition rebuild needed coordination around the same buying journey.
Search & AI visibility
Explore the approach
Illustrative composite
Generative Engine Optimization for a Logistics SaaS
The product needed clearer representation for logistics questions in sampled AI search answers.
Search & AI visibility
Explore the approach
Illustrative composite
Mobile LCP Optimization for an Activewear Store
Large visual assets were competing with the activewear store's first useful mobile content.
Websites & conversion
Explore the approach
Illustrative composite
Custom-Order Product Page and Checkout Redesign for a Furniture Brand
Customers could not easily confirm the specification and ordering process for made-to-order furniture.
Websites & conversion
Explore the approach
Illustrative composite
Qualification Funnel Rebuild for a Fractional CFO Advisory
Advisory prospects needed a clearer understanding of the CFO engagement and the fit criteria before a call.
CRM & lead quality
Explore the approach
Illustrative composite
Seasonal Meta Ads for a D2C Clothing Brand
Seasonal clothing campaigns needed a coherent plan for creative, product availability and budget changes.
Paid advertising
Explore the approach
Illustrative composite
SEO Audit and Intent Rebuild for a SaaS
The SaaS site's search architecture needed a stronger connection to commercial intent.
Search & AI visibility
Explore the approach
Illustrative composite
Marketing Attribution for a D2C Fitness Ecommerce Brand
Channel dashboards assigned overlapping credit while the ecommerce team needed a practical budget decision.
Measurement & attribution
Explore the approach
Illustrative composite
Google Ads Qualified Enquiries for a Property Developer
The developer needed to distinguish suitable property interest from low-value campaign enquiries.
Paid advertising
Explore the approach
Illustrative composite
Browse and Cart Recovery for an Electronics Retailer
Browsing interest and abandoned checkout were receiving insufficiently differentiated follow-up.
Retention & lifecycle
Explore the approach
Illustrative composite
Industry Landing Pages for a Vertical SaaS
Different buyer groups needed to understand how the same product fit their workflows.
Search & AI visibility
Explore the approach
Illustrative composite
Faceted Navigation Cleanup for a B2B SaaS Directory
A SaaS directory generated filter combinations that obscured the pages intended for search discovery.
Search & AI visibility
Explore the approach
Illustrative composite
Trial Onboarding Email Flows for a Gym Chain
A gym trial journey needed clearer preparation, attendance support and follow-up.
CRM & lead quality
Explore the approach
Illustrative composite
Retargeting and Order Quality for an Electronics Retailer
Retargeting performance needed to distinguish new value from orders that might have happened anyway.
Paid advertising
Explore the approach
Illustrative composite
Bank PPC Lead Generation for a Business Bank
Financial product campaigns needed clearer alignment between approved information, eligibility and lead handling.
CRM & lead quality
Explore the approach
Illustrative composite
Influencer Marketing for a D2C Beauty Brand
Creator activity needed clearer commercial terms, content permission and order attribution.
Paid advertising
Explore the approach
Illustrative composite
AI Answer Citations for a D2C Home and Kitchen Brand
A home and kitchen brand needed useful product information for AI-assisted comparison questions.
Search & AI visibility
Explore the approach
Illustrative composite
YouTube Demand-Gen for a B2B SaaS Startup
Video acquisition needed a clearer relationship between audience engagement and qualified product demand.
Paid advertising
Explore the approach
Illustrative composite
Loyalty Tiering for a D2C Coffee and Snacks Brand
A food brand needed rewards tied to useful repeat-purchase behaviour rather than discounts alone.
Retention & lifecycle
Explore the approach
Illustrative composite
Product Review Schema for an Appliances Ecommerce Store
Product information and review markup needed to agree with the appliance pages customers could actually read.
Search & AI visibility
Explore the approach
Illustrative composite
CRM Lead Scoring for a Business Consultancy
The consultancy needed a consistent way to identify fit and route active opportunities to sales.
CRM & lead quality
Explore the approach
Illustrative composite
Site Speed and Core Web Vitals for a SaaS Marketing Site
The SaaS marketing site needed faster useful rendering and more responsive interactions.
Websites & conversion
Explore the approach
Illustrative composite
Accountant Lead Generation Landing Pages
Different accounting needs were being sent through an undifferentiated enquiry journey.
Websites & conversion
Explore the approach
Illustrative composite
AI Search Citation Growth for a B2B SaaS
The SaaS brand needed to understand whether its product was represented accurately in sampled AI answers.
Search & AI visibility
Explore the approach
Illustrative composite
Marketing Attribution and Spend Reallocation for a SaaS Startup
The SaaS team needed to connect channel activity with a longer buying cycle and sales outcomes.
Measurement & attribution
Explore the approach
Illustrative composite
Core Web Vitals Optimization for an Ecommerce Store
Slow mobile rendering was making the store's first useful content harder to reach.
Websites & conversion
Explore the approach
Illustrative composite
LinkedIn Ads Lead Generation for a SaaS Company
Demo acquisition needed a stronger connection between the LinkedIn audience and the product's use case.
Paid advertising
Explore the approach
Illustrative composite
Marketing Automation for a Training Institute Network
Admissions enquiries across a training network needed consistent routing and follow-up.
CRM & lead quality
Explore the approach
Illustrative composite
Topical Authority Content for a Corporate Law Firm
The firm needed useful content that connected legal research with the relevant professional service.
Search & AI visibility
Explore the approach
Illustrative composite
Technical SEO Crawl Cleanup for an Ecommerce Store
The store's URL structure and internal links made priority product and collection pages harder to manage for search.
Search & AI visibility
Explore the approach
Illustrative composite
Organic Sign-Up Growth for a SaaS Company
Organic content needed a clearer connection to relevant product use cases and qualified sign-ups.
Search & AI visibility
Explore the approach
Illustrative composite
Meta Ads and Creative Testing for a Clothing Brand
The brand needed advertising decisions that connected creative performance with the store's commercial outcomes.
Paid advertising
Explore the approach
Illustrative composite
Qualified Lead Generation for a Property Developer
The property developer needed acquisition that attracted people whose requirements matched the available projects.
Paid advertising
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