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A little clarity goes a long way.

Free planning tools for budgets, conversion economics, tracking and AI visibility. Use your own inputs before making a decision.

Put your own numbers to work.

7 pages in this collection

Use your own inputs

SEO ROI calculator

Estimate the monthly revenue opportunity from an organic traffic and conversion-rate uplift using your own inputs.

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Use your own inputs

CPL calculator

Calculate cost per lead, lead-to-customer rate, and customer acquisition cost from one campaign view.

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ROAS calculator

Calculate return on ad spend and compare it with the break-even ROAS implied by your gross margin.

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AI visibility checker

Check whether your site gives AI search systems clear answers, entities, evidence, crawl access, and source-worthy proof.

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Retainer estimator

Estimate a planning range based on channel count, campaign complexity, reporting, creative, and tracking needs.

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Make room for
a better journey.

Share your website, target country and the next thing you want to improve. We’ll help you find a useful place to start.

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