How digital marketing services can be the catalyst of your company’s growth 

Whether you are running a traditional or an online business, you cannot choose to ignore digital marketing services. It has now become indispensable for any business. It has the power to steer your business in the right direction and improve its profitability and online presence. 

If you want to hire digital marketing services in Pakistan, you have come to the right place. We Proms is a Google-certified digital marketing agency in Lahore, Pakistan, and we have the required resources to take your business to new heights using digital marketing techniques. 

Read on to learn more about our services and how we can help you in your business endeavors. 

What are digital marketing services? 

At its most basic, digital marketing is selling and buying a product and service over the internet. It could be through a website, social media, or an app using a smartphone, a laptop, a tablet, etc. There are different components of digital marketing, and it is a dynamic discipline. 

What is a digital marketing agency? 

A digital marketing agency is primarily a B2B organization that can elevate your online reach and ultimately helps you make more sales using the internet. 

It is, in essence, a marketing agency, but it involves the internet and digital devices. 

What services do we provide as a digital marketing agency? 

We Proms provide a variety of digital marketing services in Lahore, Pakistan. We take pride in our professionalism and attention to detail. While the range of our services is diverse, typically, we can serve you with the following; 

• Content Marketing 
• Website marketing 
• Pay-per-click (PPC) advertising 

• Video Marketing 
• Mobile Marketing 
• Influencer marketing 
• SMS marketing 
• Viral marketing 

• Google Ads 
• Facebook Advertising 
• Online Advertising 
• Email Marketing 
• Social Media Marketing 

• Search engine marketing 
• Website design and development 
• Conversion rate optimization 
• Amazon Marketing 

All of the above-mentioned digital marketing services have their importance, and you should adopt a holistic approach and use them in combination for maximum effect. 

While it is difficult to discuss each of the services mentioned above, let us discuss some of the more common and popular ones to get you acquainted. 

PPC: 

PPC means pay-per-click. It is an internet marketing and advertising model where the advertiser pays an agreed-upon fee every time someone clicks on the ad. It is a form of paid advertising where you buy customers as opposed to having them organically. 

These ads are placed on websites/blogs with massive public traffic, and their niche relates to your products. The advertisers bid for ad placement, and the highest bidder gets to place its ad.  

PPC is one of the most effective tools in digital marketing and offers the highest ROI compared to other digital marketing strategies.  

Video marketing: 

When the song video killed the radio star in 1970, nobody took its ominous message seriously. But now, video has effectively killed the radio star as videos rule the roost today. And it has changed the way we market things too. 

Video marketing is making a short clip about your product or service and posting it on your website, social media, or YouTube channel. It can be conducive to promoting your product as the visual appeal of a moving image is more than a static one. 

Videos have to be short and don’t have to be in real life. You can use animation or a combo of real life and animation. Product tutorials are an example of video marketing. 

Social media marketing: 

Billions of people use social media daily. Its reach is massive, and unsurprisingly social media marketing has become a buzzword these days.  

Social media marketing is promoting your products on various social media platforms. You can use images, videos, texts, or a combination to promote your business. Social medial marketing can be both organic or paid in nature.  

Email marketing: 

Contrary to popular belief, email marketing is alive and kicking. You must attract your audience through catchy subject lines, headlines, and the main content. A well-designed and craftily-executed email newsletter can do wonders for your business, and we are saying this based on some sound metrics. 

Do not ignore email marketing if you want to engage your audience. Learn to use it advantageously. As the provider of the best digital marketing services in Pakistan, we can help you with that. 

Google Ads: 

Google Ads is an online forum that lets you advertise your product or service briefly. You bid to place your ad there. Google can use a website, an app, or a search engine result page to place your ad. It will show your ad to potential customers and put it on a site related to your business. 

Influencer marketing: 

It is a relatively new form of marketing that has taken root after the rise and popularity of social media created several social media stars. They are usually called influencers, and working with them to promote your brand and services is called influencer marketing. 

You can engage with an influencer in different ways but choose your influencer carefully. It should be someone whose style and personality resonate with your company’s product or services. Also, negotiate the terms of endorsement clearly, so there are no misunderstandings later. 

These are some of our digital marketing services, you are welcome to get in touch with us with your queries, and we will see what we can do to serve you better. 

Why should we be your preferred digital marketing agency? 

For various reasons, we should be your number-one choice of digital marketing services in Pakistan. We list some of them below. 

We have the right resources: 

We are talking about digital resources, software, and tools to help you smoothly perform the tasks as mentioned above. There are multitudes of programs out there for this purpose. These may include Google Analytics, Hubspot, Marketo, Mailchimp, Constant Contact, Sprout social, etc. 

These resources perform various functions like checking website traffic, SEO, inbound marketing, social media analytics, etc. Some of them are free, while some require subscriptions. We know which tools to use at what time and how to put them to optimal use. 

We are a team of capable professionals: 

What good is all the hardware and software if you do not have a competent workforce to work on them? Digital marketing is an ever-evolving enterprise, and one needs to keep abreast of its latest happenings to say relevant. 

It may not be possible for an outsider. Still, a professional digital marketing outfit like We Proms has people with the proper credentials and up-to-made knowledge to perform their duties. 

We can help your business stay on top of the game: 

As we mentioned, digital marketing is a dynamic field with a constant influx of new and innovative tools. If you hire a good digital marketing agency, it will help you maintain a robust online presence. It will help lead generation, sales conversions, and retaining new and old clients. 

You will never lose with us watching your back. 

Consider us an extension of your human resources: 

An excellent digital marketing agency coordinates well with its clients. And we do exactly that. We will guide you, educate you, and provide tips and techniques to remain ahead of the competition. 

Your employees also gain a lot through this interaction. They learn new and innovative methods and make wise and informed decisions based on our data to reach more success. 

Monitoring and measuring your performance: 

With our help, you can quickly gauge the rate of your online engagement. You can know how well an online ad campaign works or why it couldn’t perform. We will also tell you why your search engine’s ranking has decreased and suggest remedial measures for all these. 

Our services won’t break the bank: 

You would otherwise ask your regular employees to do whatever work you entrust with us. But in-house employees are more expensive. You need to take care of their social security needs, retirement benefits, and taxes. 

You are better off hiring our services on a need-basis or a contract. We are available either way, and it will remain cheaper comparatively. 

We will determine KPIs in advance with you: 

We work with numbers and statistics. Upon knowing what you want from us, we will decide on key performance indicators with you. It will give you a fair idea of how your performance will improve and what benefits this engagement will bring you. 

We will save you time: 

Digital marketing is a full-blown department in itself. It requires tailored solutions to different problems. Finding the right tool for every issue is time-consuming and requires brainstorming by those who know about it. 

If you plan to do it all by yourself, prepare to sacrifice a lot of your time. Your payroll budget will increase if you hire separate employees for this job. It is better to outsource this department and let professionals like us handle it. 

We will open new vistas for you: 

We will help you rope in new clients and increase your network of online followers. Our digital marketing experts will also work with you to convert these potential customers into actual clients and increase your sales. It will create customer loyalty, and your brand will augment its position. 

Help in creating viral content: 

Social media is about announcing your presence with a bang and involving your audience. You can effectively increase your digital footprint by consolidating your position across social media channels. 

We will help you make content that will click with your audience. We know the trends and the latest fads and weave content around them to give our customers new highs. 

Creating a successful digital marketing strategy 

Devising a successful digital marketing strategy requires you to use multiple skills to achieve the desired goals as a leading provider of digital marketing services in Lahore. Let us show you how we can create a successful digital marketing strategy for your business. 

It will also give you an idea of how we operate and what course we take to devise and implement a digital marketing strategy. 

Knowing the right audience: 

The first thing is to know your audience. What is the demographic of your target market? We will research its likes/dislikes, preferences, attitudes, financial strength, spending habits, and other such stuff. 

This knowledge is critical in establishing the parameters of a successful digital marketing strategy. 

Choosing the relevant forum: 

Now that we fully understand our target audience, we will choose the correct online forum to launch digital marketing campaigns. Using Instagram or Tik Tok could be beneficial if the audience is young. 

For a slightly mature audience, Facebook would be ideal, and LinkedIn would do well for professionals. Homemakers and young females like to use Pinterest more, which would be a perfect forum. 

Setting goals and KPIs: 

With everything set, we will make realistic goals about the digital marketing strategy and set achievable and measurable KPIs. They will not be vague and abstract. They will distract you, and in the end, you will be in the middle of nowhere. 

The KPIs will also be quantifiable because it is always easy to interpret information represented in specific terms. 

Reviewing your existing digital marketing channels: 

If you are already following a digital marketing strategy, we will conduct its audit and study its efficacy. If it is lacking, we will review and revisit it and will not do not make the same mistakes again. 

We will prepare a new strategy to address all the loopholes of the previous one and make the new one a success. 

Analyze and optimize: 

Lastly, after launching the new strategy, we keep analyzing it and optimizing it where needed. We will ensure that the new approach is achieving its goals, and if it drifts away, we will bring it back on track. 

It also entails creating a flexible plan we can easily modify and change as we implement it. 

FAQs: 

Q: What is digital marketing? 

A: Digital marketing includes different tools and techniques to advertise and promote your business across various digital channels. It includes optimization of your website on the search engine, increasing its visibility, engaging with your audience, and creating a user-friendly interface. 

Q: What services does a digital marketing agency do? 

A: A digital marketing agency is a group of experts who know how to devise and implement digital marketing strategies. It understands your audience and knows how to connect and engage with it. 

Q: Is digital marketing more expensive than traditional marketing? 

A: No, it isn’t. It is much more affordable than traditional marketing. What’s even better, digital marketing targets those who may be interested in your product or service. It is target-oriented, specific, well-documented, and easily traceable. These advantages give it an edge over traditional marketing. 

Q: Is digital marketing only for big companies? 

A: Digital marketing benefits all. No matter the size of your company, it must have an online presence. And, where there is an online presence, there is a need for digital marketing services. So, even f you are a small business, you should take advantage of digital marketing services.