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Cost Per Lead Calculator

Calculate cost per lead, lead-to-customer rate, and customer acquisition cost from one campaign view.

Cost per qualified leadPKR 3,846
Lead-to-customer rate18.5%
Customer acquisition costPKR 20,833
Revenue ROAS3.60x

Use the output as a planning range.

This tool does not inspect your ad account, analytics, margins, CRM, or website. Replace every default with reconciled business data before using the result in a budget decision.

Unit economics

Turn the estimate into an audited plan.