Free Tools

Marketing Tracking Health Checklist

Score the reliability of your GA4, ad-platform, consent, CRM, and revenue measurement setup.

GA4 key events match the actual business conversionsGoogle Ads and Meta do not double-count the same eventTest leads and purchases appear with the correct value and currencyConsent mode or consent handling is documented and testedPhone, WhatsApp, and offline sales outcomes can be reconciledUTM parameters survive the landing page and CRM handoffInternal traffic and payment-gateway referrals are controlledA monthly platform-to-CRM or platform-to-order reconciliation exists

Tracking health score0/100

Checks confirmed0 of 8

AssessmentMeasurement needs attention

Use the output as a planning range.

This tool does not inspect your ad account, analytics, margins, CRM, or website. Replace every default with reconciled business data before using the result in a budget decision.

Analytics

Turn the estimate into an audited plan.

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