By Hamza Ali · WeProms Digital · October 30, 2026
Google Business Profiles now let restaurant owners switch each delivery app’s order link — Just Eat, Deliveroo, Uber Eats — on or off for pickup and delivery separately, with no five-business-day removal request in between. For a Blackburn halal takeaway paying around 30% commission on platform-delivered orders, the food-ordering settings page just became a profit lever worth an audit.
Google announced the controls on 28 October 2026. A Google Business Profile — the panel that represents a business on Google Search and Google Maps — has long shown third-party ordering provider buttons alongside the phone number and website; Google’s provider documentation lists Just Eat (UK) as an Order with Google provider, with Deliveroo and Uber Eats among the link providers. Blackburn runs one of the largest Pakistani-origin high-street food scenes in Britain, and most of its halal takeaways carry at least two of those buttons. Until now, removing an unwanted one meant asking the provider, then waiting.
What this gets right
The old route ran through the provider. Google’s help center still documents it: a restaurant requests removal, and the provider has five business days to take the link down. Anyone who has chased a Deliveroo support ticket knows how that five days can stretch.
The new controls cut the provider out of the loop. Restaurant owners open the Food ordering section of their dashboard, pick a provider, and use a “Show provider to customers” panel with separate switches for pickup and for delivery. Turn one off yourself and the button disappears from the profile — no request, no ticket, no waiting period. Search Engine Journal confirmed the rollout, and a Google product manager replied “all” when asked which countries receive the setting.
The pickup and delivery split is the smart part. A kitchen that handles its own drivers within Blackburn but relies on Uber Eats couriers for outlying areas can now show exactly that arrangement, instead of an all-or-nothing choice. Google also lets you mark a preferred provider for each order type, so your cheapest channel sits first in the row of buttons.
Turning every provider off is still usually the wrong move. Lisa Landsman, Google’s Head of Industry Engagement & SMB Success, explained why in the announcement:
Diners often stick to the platforms where they hold active subscriptions or stored payment details. Giving them choices can mean capturing an order that might otherwise go elsewhere.
An Uber One subscriber scrolls past your direct-order button and orders through the app anyway. Keep that button. The setting exists to remove doors you never opened, not to close every door.
Where this breaks
“All partner integrations are enabled by default.” That line sits in Google’s ordering-providers policy, and it is the catch. A takeaway that trialled Just Eat in 2023, cancelled, and forgot, may still be surfaced through any feed relationship Google holds — enabled by default, visible on Search and Maps, quietly routing orders to a menu the kitchen no longer honours. Search Engine Roundtable flagged this default-on behaviour in its coverage.
A stale ordering link works like the faded menu from the previous owner still taped inside the front window: customers keep ordering from it, and the kitchen keeps apologizing. Most takeaways never check, because nobody tells them. Google states on its own restaurant pages that merchants in the United Kingdom, among five other countries, work with online ordering providers that surface automatically — so this is a UK problem today, not a US-only rollout note.
The documentation lags the product. As of late October, Google’s help page for managing online ordering still describes the “Remove link” route and the five-business-day provider obligation, with no mention of the new dashboard toggles. An owner following the official steps would never find them. There is also a blunt master switch called “Accept orders on your profile” — turn that off and every ordering option disappears, including your own direct-ordering link. Avoid it unless you want no online ordering at all.
Two smaller gaps. No bulk controls or API access have been confirmed yet, so a family running sites in Blackburn, Bolton and Manchester clicks through three dashboards. And the new panel does nothing about commission rates themselves — it hides the door; it does not renegotiate the rent.
The hidden cost of a link you forgot
Commission is a tax on the order, and the link on your Google listing is the door the tax walks through. Run the numbers on one worked example — illustrative, so substitute your own costs before deciding anything.
A £18 family bundle ordered through a delivery app carries three deductions. Food costs around £7.20, packaging around £0.80, and commission at a blended 30% takes £5.40 — the rate Just Eat’s own UK partner sign-up page publishes for orders its couriers deliver, and broadly the band Deliveroo restaurants report for Marketplace+ setups at around 35% in published terms comparisons. That leaves roughly £4.60 in your hand. The same £18 order placed by phone, or through your own site with a card fee near 2%, leaves about £9.64. The gap is close to £5 on a single order, and the platform-delivered rate is the expensive one: Just Eat charges 14% where the restaurant delivers itself, VAT on top of both figures.
A £200-a-month push toward direct ordering — assume £80 of printed bag flyers and counter cards plus £120 of Google Ads on your own business name, media and print only, no agency fees — breaks even at 40 shifted orders a month, about 1.5 a day. Stop-or-scale rule: if sixty days of that push shifts fewer than 40 orders a month, pull the print and keep only the listing cleanup. Those are assumptions, not promises; the point of writing them down is that the decision becomes arithmetic instead of mood.
Here is the part worth arguing about. Most takeaways that switch every provider off will lose money, because the apps still bring new customers who would never have found the shop. The single highest-return click in the new dashboard is removing the one provider you already cancelled — the link feeding a dead menu at full commission. That link leaks five pounds an order, every order, invisibly. Fix that first, then argue about the rest.
The fix is simple.
Audit before Ramadan, not during it — the iftar rush, starting when Ramadan opens in early February 2027 subject to moon sighting, multiplies every wrong button on the profile.
What Blackburn takeaways should do this week
Open each Business Profile you manage and work the list in order.
- Go to the Food ordering section and list every provider shown. Note which ones you actually operate today.
- For each provider you cancelled or never signed, open “Manage provider” and switch off pickup and delivery. If the new panel is missing, use “Remove link” and diarize the five-business-day window to re-check.
- For providers you keep, set your cheapest channel as preferred for delivery, and your own drivers for pickup if you run them.
- Add a custom link to your own ordering page or phone number, so a direct option always sits in the row.
- Repeat on every branch profile, then re-check all of them in seven days — feeds refresh on their own schedule.
The contrast with the old process is the whole story:
| Old removal route | New dashboard controls | |
|---|---|---|
| Who acts | The provider, after your request | You, immediately |
| Wait | Up to five business days | Instant |
| Granularity | Whole provider only | Pickup and delivery separately |
| Bulk or API | No | Not confirmed yet |
| Documented in help center | Yes | Not yet — announced on LinkedIn |
A halal takeaway’s listing also carries trust signals the ordering row sits next to — hours, ratings, the halal question owners answer in reviews. If you want the full picture on that side, read how to add Google’s halal badge to a Bradford takeaway and the breakdown of what Just Eat, Deliveroo and Uber Eats really charge a UK takeaway. And if your profile never shows on the map at all, the Birmingham halal takeaway map visibility guide covers that separate problem.
Read next: What Just Eat, Deliveroo and Uber Eats Really Charge a UK Takeaway · Why Isn’t My Halal Takeaway Showing on Google Maps in Birmingham?
Cleaning your ordering row is an afternoon’s work that pays every day the listing is live. WeProms Digital, a Google Business Profile management service for halal restaurants and takeaways in the UK and the Gulf, audits ordering links, preferred providers and profile accuracy as part of our local SEO services. Based on our experience with diaspora-owned food businesses, the dead-link problem appears in the majority of profiles we first open. Message hello@weproms.com or WhatsApp +92 300 0133399 — we reply in UK and Gulf business hours.
Frequently Asked Questions
Does turning off a delivery app on my Google listing remove me from the app itself?
No. The dashboard controls only govern which order buttons appear on your Business Profile in Google Search and Google Maps. Your restaurant’s presence inside the Just Eat, Deliveroo or Uber Eats apps is governed by your contract with each platform, and cancelling that is a separate conversation with the provider.
Will turning a provider off hurt my Google ranking?
No penalty exists for it. Local ranking runs on relevance, distance and prominence, and an accurate profile with fewer, working order buttons signals a better-run business than one routing customers to a dead menu. Keep your hours, menu and phone number accurate and the listing stays strong.
How much commission do UK delivery apps actually charge?
Just Eat publishes 14% where the restaurant delivers and 30% where Just Eat couriers deliver, VAT on top, on its partner sign-up page. Deliveroo sets rates by agreement, with commission comparisons for UK restaurants reporting around 35% plus VAT for Marketplace+ rider setups. Uber Eats rates fall in a similar band. Your signed agreement, not any article, is the number that applies to you.
Does the new control work in the UK?
Yes. A Google product manager confirmed the rollout applies in “all” countries when asked, and Google’s own restaurant pages list the United Kingdom among the markets where online ordering providers operate on Business Profiles.
Can WeProms manage this audit for my takeaway?
Yes. WeProms Digital manages Google Business Profiles for halal takeaways and restaurants across the UK and the Gulf — ordering links, preferred providers, review responses and Ramadan-season updates. Contact us through weproms.com/contact-us and we will scope the work before any commitment.
Sources & References
- Search Engine Journal — Google Gives Restaurants Direct Control Over Ordering Providers — October 28, 2026
- Search Engine Roundtable — Google Business Profiles Finally Adds Third-Party Ordering Controls — October 28, 2026
- Google Business Profile Help — Manage online ordering options — accessed October 30, 2026
- Google Business Profile Help — Accept online food orders through your Business Profile — accessed October 30, 2026
- Google — Restaurant Solutions: Menu & Presence — accessed October 30, 2026
- Just Eat UK — Partner sign-up and commission FAQ — accessed October 30, 2026
- Chefzi — Just Eat, Deliveroo and Uber Eats commission in the UK — October 2026
- Menuthere — Deliveroo UK commission for Marketplace+ restaurants — accessed October 30, 2026
Additional reading from industry feeds:



