01 / Built around your business
Where the opportunity sits
Supporters need to understand the programme, the organisation and how their contribution will be handled. The starting point is to identify where that decision becomes difficult, then agree which part of the journey deserves attention first.
02 / Built around your business
What the work can include
Programme pages, transparent contribution routes, volunteer enquiries and supporter communication based on permission and relevant interests. The scope is agreed around your current systems, operating capacity and priorities. Each deliverable should have an owner, the information needed to complete it and a clear review point.
01 / Discover
Make the programme and purpose clear.
Connect programme pages with the issues and communities the organisation serves. Explain the purpose, who is responsible and how a supporter can assess the work.
- Build programme information around the communities and issues you genuinely serve.
- Use verified programme information.
- Identify the intended supporter or partner.
- Make organisational responsibility clear.
The working decision
Make the programme and purpose clear.
Use verified programme information.
02 / Participate
Give each supporter a suitable route.
Donations, volunteering and partnerships need different information and next steps. Explain how contributions are handled and keep sensitive information within the appropriate process.
- Publish verified programme updates and explain how funds and participation work.
- Separate donation, volunteer and partner routes.
- Check confirmation and error states.
- Explain what happens after the action.
The working decision
Give each supporter a suitable route.
Separate donation, volunteer and partner routes.
03 / Report back
Keep updates connected to verified work.
Agree who supplies programme evidence and approves supporter updates. Report contributions and participation separately from programme impact, and respect communication preferences.
- Use permission-based updates and accurate impact reporting.
- Check the source behind impact statements.
- Keep permissions and preferences current.
- Provide a clear contact route for questions.
The working decision
Keep updates connected to verified work.
Check the source behind impact statements.
03 / Built around your business
Build around how your customers choose
1. Discover the mission
Build programme information around the communities and issues you genuinely serve.
2. Understand the evidence
Publish verified programme updates and explain how funds and participation work.
3. Take a meaningful action
Make donation, volunteering or partnership routes clear and measurable.
4. Report back responsibly
Use permission-based updates and accurate impact reporting.
04 / Built around your business
Measure the decisions that matter
Completed contributions, suitable volunteers and partner enquiries, with attribution limits. Start with a reliable baseline and keep early interactions separate from completed outcomes. Review the results against your capacity and the costs included in the plan, so the next decision is based on useful business information.
Can campaigns support donations and volunteering together?
Yes, with distinct routes. A donation completion, a suitable volunteer application and a partner enquiry are different outcomes and should be reported separately.
Use one route for every supporter?
A donor, volunteer and institutional partner need different context. Give each a clear starting point and route the response to the person who can follow through.
Treat campaign responses as programme impact?
Keep communication activity, completed contributions and verified programme outcomes distinct. Explain what the available evidence supports.
Completed contributions
Confirmed contributions within the agreed campaign scope, separated from payment attempts.
Contribution and payment records after reversals or refunds.
Suitable volunteers
Volunteer enquiries meeting the programme’s stated participation requirements.
Volunteer coordination and qualification records.
Partner progression
Relevant partnership enquiries reaching an agreed next stage.
Partnership records and the responsible team’s status updates.
Programme evidence
Verified programme outcomes reported separately from marketing responses.
Approved programme records with methodology and reporting period stated.
05 / Built around your business
How the engagement starts
Share your website, target market and the main point where growth is getting stuck. We review the existing journey and the information your team can provide, then recommend a defined starting scope. The proposal separates agency work, advertising spend and third-party costs. It also identifies your team’s responsibilities, access requirements and review points.
A useful page or journey
Three action routes: contribute, volunteer, partner; programme evidence panel.
Information your team supplies
Verified programme information and participation requirements, plus the details needed to support “Understand the evidence”.
Implementation & ownership
Agree who makes the changes and who handles the next step when a supporter is ready to “take a meaningful action”.
A defined review
Review completed contributions, suitable volunteers and partner enquiries, with attribution limits. Record the period, source and the next action the findings support.
Before we start
Questions about the work
Can campaigns support donations and volunteering together?
Yes, with distinct routes. A donation completion, a suitable volunteer application and a partner enquiry are different outcomes and should be reported separately.
What determines cost and timing?
The target market, the amount of work, access to the right systems and the review process all affect the scope. We explain the deliverables and dependencies in the proposal.
