How Much Do Google Ads Cost in Pakistan?
Separate Google media spend from agency management fees, then estimate the budget required from your lead target and expected CPL. for businesses in Pakistan.
Compare what
the price covers.
These are Pakistan-market planning guides. A proposal should separate the agency scope, platform spend and third-party costs.
- Agency work: the named deliverables, responsibilities and reviews.
- Media spend: budget paid to the advertising platforms.
- Other costs: software, production and additional implementation agreed separately.
Direct answer
What you pay, and what changes it.
Google Ads has two separate costs: media spend paid directly to Google and a management fee paid to the agency. WeProms single-channel plans start from PKR 40,000 per month, while larger or technically complex accounts are scoped higher. The media budget should be planned from the number of qualified conversions needed and a realistic CPL or CPA, not from an arbitrary package.
Planning ranges
Compare scope before comparing price.
| Scope | WeProms agency fee | Best suited to |
|---|---|---|
| Focused account | From PKR 40,000/month | One market and a limited campaign set |
| Growth account | Scoped after account audit | Multiple campaign types, landing pages, and regular testing |
| Complex account | Custom scope | Ecommerce feeds, multiple markets, high spend, or offline conversion imports |
Media spend, software, production, and one-off implementation are listed separately when they apply. Final pricing follows a scoped audit.
Cost drivers
Why the fee changes.
- Number of campaigns, markets, products, and conversion actions
- Search, Shopping, Performance Max, Display, Demand Gen, or YouTube mix
- Landing-page and creative production requirements
- Tracking repair, enhanced conversions, and offline lead imports
- Reporting frequency and CRM/revenue reconciliation
Core scope
What a clear proposal includes.
- Account and conversion-tracking audit
- Intent-led campaign structure
- Search-term, negative-keyword, bidding, and budget management
- Ad and landing-page testing plan
- Lead-quality and revenue-focused reporting
Measured client outcome
-31%cost per qualified lead in 90 days
Pakistani B2B service business at flat media spend. The case study states the baseline, work completed, timeframe, and measured result.
Read the case studyBuild your scope
Use your numbers, then share the brief.
Pricing questions
The details buyers compare.
Is ad spend included in the management fee?
No. You pay Google directly for media. The agency fee covers strategy, setup, optimization, tracking, testing, and reporting.
What is the minimum useful Google Ads budget?
It depends on expected CPC, conversion rate, and the number of conversions needed for decisions. Use the budget calculator to work backwards from a qualified-lead target.
Does WeProms charge a percentage of spend?
Our published pricing uses management fees. The final proposal states the fee and media budget separately so increasing spend does not silently increase the agency charge.
Make room for
a better journey.
Share your website, target country and the next thing you want to improve. We’ll help you find a useful place to start.