SEO
You can invest in technical and content work and maintain the website as a useful destination.
The right starting point depends on demand, the website’s condition and how quickly you need a controlled learning cycle. Neither channel guarantees profitable demand.
Choose against the work
your business needs.
A like-for-like brief makes the differences useful. Review the same requirements, responsibilities and costs on both sides.
| What to compare | SEO | PPC |
|---|---|---|
| Work involved | Website diagnosis, implementation, content and ongoing review. | Campaign setup, media spend, creative or ad copy, landing pages and review. |
| Feedback | Assess crawling, relevant visibility and business actions over a suitable period. | Review campaign delivery and qualified outcomes against the available spend and data. |
| Dependency | Results depend on the site, competition, demand and continued maintenance. | Results depend on the auction, offer, conversion path and measurement quality. |
You can invest in technical and content work and maintain the website as a useful destination.
You have an offer and landing experience worth testing with a controlled media budget.
Share your website, target country and the next thing you want to improve. We’ll help you find a useful place to start.