An SEO agency
The site needs several disciplines and you want a coordinated scope across technical, content and implementation work.
Good SEO needs a diagnosis, implementation and feedback. Compare how each supplier will deliver those parts on your actual website.
Choose against the work
your business needs.
A like-for-like brief makes the differences useful. Review the same requirements, responsibilities and costs on both sides.
| What to compare | An SEO agency | An SEO freelancer |
|---|---|---|
| Technical work | Ask who investigates issues and who implements the required changes. | Check whether implementation is included or depends on your developer. |
| Content | Confirm research, writing, expert review and publishing responsibilities. | Agree which of these tasks the specialist can deliver and which need other support. |
| Evidence | Request a relevant example with timeframe, scope and limitations. | Apply the same standard to an individual supplier’s examples. |
The site needs several disciplines and you want a coordinated scope across technical, content and implementation work.
The need is focused and your own team can support the specialist with development, publishing and approvals.
Share your website, target country and the next thing you want to improve. We’ll help you find a useful place to start.