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SEO Agency vs Freelancer

Good SEO needs a diagnosis, implementation and feedback. Compare how each supplier will deliver those parts on your actual website.

Route AAn SEO agency
Route BAn SEO freelancer

Choose against the work
your business needs.

Compare the work.
Then choose the route.

A like-for-like brief makes the differences useful. Review the same requirements, responsibilities and costs on both sides.

What to compareAn SEO agencyAn SEO freelancer
Technical workAsk who investigates issues and who implements the required changes.Check whether implementation is included or depends on your developer.
ContentConfirm research, writing, expert review and publishing responsibilities.Agree which of these tasks the specialist can deliver and which need other support.
EvidenceRequest a relevant example with timeframe, scope and limitations.Apply the same standard to an individual supplier’s examples.

Which fits your
current situation?

Consider

An SEO agency

The site needs several disciplines and you want a coordinated scope across technical, content and implementation work.

Consider

An SEO freelancer

The need is focused and your own team can support the specialist with development, publishing and approvals.

Make the brief concrete

Three questions
before you decide.

Prepare an SEO brief ↗
  1. 01

    Who will implement changes in the CMS?

  2. 02

    Who provides subject expertise and approvals?

  3. 03

    How will useful demand be distinguished from traffic alone?

Make room for
a better journey.

Share your website, target country and the next thing you want to improve. We’ll help you find a useful place to start.

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