An agency
The programme needs coordinated media, creative, website and tracking work within an agreed scope.
Meta Ads Agency vs Freelancer
Compare the scope and supporting skills you need rather than assuming the business model determines the quality of the work.
Route AAn agency
Route BA freelancer
Choose against the work
your business needs.
Compare the work.
Then choose the route.
A like-for-like brief makes the differences useful. Review the same requirements, responsibilities and costs on both sides.
| What to compare | An agency | A freelancer |
|---|---|---|
| Scope | Confirm named deliverables, creative production and technical responsibilities. | Confirm which tasks the individual handles and which remain with you. |
| Capacity | Ask how the account is staffed and how continuity works. | Ask about workload, cover and response expectations. |
| Review | Agree the quality measures and reporting cadence in writing. | Use the same quality and reporting standards for an individual supplier. |
Which fits your
current situation?
A freelancer
The task is focused and you can provide the creative, technical support and account management around it.
- 01
What does the work need beyond media buying?
- 02
Who supplies and approves creative?
- 03
What happens if the account owner is unavailable?
Make room for
a better journey.
Share your website, target country and the next thing you want to improve. We’ll help you find a useful place to start.