The Challenge
Our Working
We Proms Digital created a 360° marketing strategy that both educated and converted customers.
Website Design and Development
we created a custom Figma design that highlights their sleep wellness brand, enhancing user engagement. Our Shopify development optimised site functionality with streamlined navigation and a simplified checkout process, leading to increased conversion rates and e-commerce success.
Email Marketing
We achieved an 85% increase in revenue and a 127% rise in attributed revenue, with our domain reputation improving from bad to high in a month. Our email flows saw up to a 750% positive change, contributing to a 55% open rate and reduced unsubscribers.
Pay-Per-Click Ads
We achieved over 3,500 checkouts with a ROAS of 16+, total sales of £350,329.82 from 451 orders, and 410 payments completed. Our strategy included 75% broad open targeting and 25% retargeting.
Social Media Marketing
Total reach increased to 90.6K (up 19.6%), with organic reach at 2,511 and ad reach at 88,880. Content interactions rose to 314 (up 29.2%), while content reach is 62.9K (up 2.4%), with 48 interactions (up 45.5%).
Influencer Marketing
In our influencer marketing efforts, Instagram achieved over 91% organic reach, with content interactions up 28% and link clicks rising 18%. Facebook reached 277.1K users, while Pinterest saw impressions grow by 83% and engagements by 91%, contributing to a revenue increase of 52% to £50.06K.
Search Engine Optimisation
In the current year, we achieved over 8K clicks, a significant increase from 3.15K clicks the previous year, with total impressions rising to 700K (up from 420K). The average click-through rate improved to 2% (up from 0.7%), and the average position is now 40 (compared to 42.1 last year).
