The Challenge
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<ul style="column-count: 2"> <li>Outdated website</li> <li>No mobile optimisation</li> <li>No desktop optimisation</li> <li>Outdated Content</li> <li>Inconsistent graphics for products</li> <li>No speed optimisation</li> <li>Poor web design</li> <li>301 redirects</li> </ul>
Website -
<ul style="column-count: 2"> <li>Multiple 404 error pages</li> <li>Missing Meta Titles and Meta descriptions</li> <li>Multiple H1 and H2</li> <li>Duplicate H1</li> <li>Spammy Backlinks</li> <li>Not SEO-optimised content</li> <li>Missing FAQs schemas</li> <li>Below-average keyword ranking</li> </ul>
Search Engine Optimisation -
<ul style="column-count: 2"> <li>Inconsistent branding on platforms</li> <li>Improper social platform management</li> <li>Irregular posting</li> <li>No community engagement</li> <li>Very few comments and interaction</li> </ul>
Social Media Marketing
Our Working
For Pay-Per-Click Ads within 3 months
Email Marketing
We achieved an 85% increase in revenue and a 127% rise in attributed revenue, with our domain reputation improving from bad to high in a month. Our email flows saw up to a 750% positive change, contributing to a 55% open rate and reduced unsubscribers.
Pay-Per-Click Ads
We achieved over 3,500 checkouts with a ROAS of 16+, total sales of £350,329.82 from 451 orders, and 410 payments completed. Our strategy included 75% broad open targeting and 25% retargeting.
Social Media Marketing
Total reach increased to 90.6K (up 19.6%), with organic reach at 2,511 and ad reach at 88,880. Content interactions rose to 314 (up 29.2%), while content reach is 62.9K (up 2.4%), with 48 interactions (up 45.5%).
Influencer Marketing
In our influencer marketing efforts, Instagram achieved over 91% organic reach, with content interactions up 28% and link clicks rising 18%. Facebook reached 277.1K users, while Pinterest saw impressions grow by 83% and engagements by 91%, contributing to a revenue increase of 52% to £50.06K.
Search Engine Optimisation
In the current year, we achieved over 8K clicks, a significant increase from 3.15K clicks the previous year, with total impressions rising to 700K (up from 420K). The average click-through rate improved to 2% (up from 0.7%), and the average position is now 40 (compared to 42.1 last year).