The Challenge
Our Working
We Proms Digital created a 360° marketing strategy that both educated and converted customers.
Email Marketing
Our email marketing efforts have driven an 81% increase in revenue compared to last year, with a remarkable 127% rise in attributed revenue. We achieved a 55% open rate and up to a 350% positive change in email flows, complemented by multiple lead generation sign-up forms.
Search Engine Optimisation
We resolved technical issues and optimized meta tags. In the last three months of 2024, clicks reached 66.1K (up from 31.1K) and impressions grew to 2.96M (up from 1.67M). The average CTR improved to 2.2% (from 1.9%), and the average position rose to 18.3 (from 28.7).
Pay-Per-Click Ads
Our PPC campaigns have generated over 1,900 checkouts and a ROAS of 15.67, with a cost per checkout of £12. We’ve completed over 310 payments, resulting in total sales of £346,129.82 from 311 orders. Our strategy includes 70% broad open targeting and 30% retargeting, and we've achieved 65 video views at the 75% mark.
Influencer Marketing
Our influencer marketing on Instagram achieved over 91% organic reach and 28% content interaction. On TikTok, we reached 277.1K users, with 12.4% reach and 324 interactions—up 25.6%. Reach includes 1,485 followers (up 12.8%) and 274,980 non-followers (up 12.3%).
