Restaurant & Takeaway Service SEO, SMM & PPC Case Study

A popular restaurant and takeaway service in Karachi approached us to improve its online visibility and increase customer orders. Despite offering high-quality food and quick service, their digital presence was minimal, and they struggled to capture their target audience online. To address these challenges, Pro Marketing Solutions implemented a combination of Search Engine Optimization (SEO), […]

Business Type

Restaurant

Services Provided

Pay-Per-Click Advertising (PPC)

City

Karachi

Country

Pakistan

Client Challenges:

Low Online Visibility

The restaurant was not ranking on Google for relevant keywords like "best takeaway in Karachi."

Lack of Social Media Engagement

Their social media channels had low engagement and failed to attract new customers.

Poor Conversion from Ads

Previous PPC campaigns were not optimized, resulting in a low return on investment (ROI).

High Competition

Competing restaurants were dominating local searches and social media ads.

Unoptimized Content

The website lacked SEO-optimized content and quality images for better search rankings.

Outdated Website Design

The restaurant's website was slow, outdated, and not mobile-friendly, causing high bounce rates.

Lack of Retargeting Strategy

The business was not retargeting website visitors, missing out on potential returning customers.

Limited Online Reviews

The restaurant had minimal online reviews, which reduced trust and visibility on platforms like Google My Business and Facebook.

How We Helped!

Search Engine Optimization (SEO)
  • Conducted in-depth keyword research to target local search terms like "takeaway near me" and "Karachi food delivery."
  • Optimized on-page elements including meta titles, descriptions, headers, and URL structures.
  • Created high-quality, keyword-rich blogs highlighting their menu, offers, and location-specific services.
  • Built backlinks through guest posting and local directories to improve domain authority.
Social Media Marketing (SMM)
  • Designed engaging social media posts showcasing special dishes, limited-time offers, and customer testimonials.
  • Ran targeted paid ads on Facebook and Instagram to reach local audiences.
  • Organized social media contests and giveaways to boost customer engagement.
  • Managed regular content calendars to ensure consistency.
Pay-Per-Click Advertising (PPC)
  • Launched optimized Google Ads campaigns targeting keywords like "Karachi takeaway deals."
  • Designed visually appealing display ads and retargeted website visitors to improve conversions.
  • Improved ad copy to focus on unique selling points such as "fast delivery" and "affordable prices."
  • Monitored campaign performance and adjusted bids to maximize ROI.
Website Optimization
  • Updated the website design to be mobile-friendly and improved loading speed.
  • Added SEO-optimized landing pages tailored to food categories and promotions.
Reputation Management
  • Encouraged satisfied customers to leave reviews on Google and social media platforms.
  • Responded to negative feedback promptly to improve online trust.
We Delivered Promising

Results

30% Increase in Website Traffic within 3 months

By optimizing keywords and improving on-page SEO, the restaurant's website traffic grew significantly. High-quality blogs and optimized landing pages drove organic search results, capturing local search queries.

25% Growth in Social Media Engagement

Interactive content, targeted social media ads, and contests helped the restaurant gain followers and increase post interactions. The regular posting schedule ensured consistent visibility among the target audience.

40% Increase in Online Orders

PPC campaigns and retargeting ads effectively converted visitors into customers. Specific keyword targeting like "fast food delivery near me" resulted in direct inquiries and improved sales.

Top 3 Google Rankings

Achieved top positions on Google search results for keywords like "best food takeaway in Karachi." This improved visibility allowed the restaurant to outperform competitors in local searches.

Improved ROI by 45%

Optimized Google Ads campaigns ensured that every ad dollar spent delivered measurable returns. Strategic bidding, compelling ad copy, and targeted campaigns improved cost-efficiency.

20% Decrease in Bounce Rate

Updating the website with mobile-friendly designs and faster load times reduced bounce rates. Users stayed longer and were more likely to complete orders.

100+ New Reviews Added

Encouraging customer feedback led to a surge in online reviews. Positive ratings on Google My Business improved trust and organic visibility, helping the restaurant attract more customers.

Frequently Asked Questions

SEO for restaurants involves optimizing your website to rank higher on search engines for local keywords like “food delivery near me.”

PPC ads target specific search terms, helping takeaway services generate immediate leads and orders.

Social media helps restaurants engage with customers, promote offers, and build brand loyalty.

SEO improvements generally show results within 3 to 6 months.

SEO, PPC, and Social Media Marketing are the most effective for generating leads and increasing sales.

Online reviews build trust and improve visibility on platforms like Google My Business.

Most food orders come through mobile devices, so a fast, mobile-friendly website improves conversions.

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