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Men’s Clothing Store SEO, Google Ads & Social Media Case Study – Lahore

Recently, we worked with a men’s online clothing store based in Lahore, Pakistan. The client specialized in premium men’s fashion, including formal shirts, casual wear, and accessories. They struggled to reach their target audience effectively, generate online sales, and dominate search results in their niche. Their goal was clear: increase visibility on search engines, drive […]

Business Type

Clothing Store

Services Provided

Google Ads

City

Lahore

Country

Pakistan

Client Challenges:

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Low Search Engine Visibility

The website ranked beyond the 5th page for essential keywords like “men’s formal shirts in Lahore”.

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High Cart Abandonment Rate

Nearly 65% of users added products to their cart but didn’t complete the purchase.

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Poor Social Media Engagement

Social channels lacked targeted engagement and failed to convert followers into buyers.

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Ineffective Ad Campaigns

Previous ad campaigns resulted in high ad spend but low return on investment (ROI).

How We Helped!

SEO Services

We optimized the website for better search engine rankings:

  • On-Page SEO: Improved meta titles, descriptions, and keyword placement for targeted terms like “buy men’s shirts online in Lahore”.
  • Content Optimization: Added engaging and keyword-rich product descriptions for over 50 product pages.
  • Technical SEO: Fixed site speed issues and optimized mobile responsiveness.
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Google Ads

We restructured the Google Ads campaigns for better ROI:

  • Keyword Research: Focused on high-intent keywords like “men’s premium shirts sale Pakistan”.
  • Shopping Ads: Launched Google Shopping Ads highlighting top-selling products.
  • Retargeting: Targeted cart abandoners with special discount ads.
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Social Media Marketing

We revamped the client’s social media presence to boost engagement and sales:

  • Content Strategy: Created visually appealing posts showcasing premium shirts with compelling CTAs.
  • Paid Campaigns: Launched Facebook and Instagram ads targeting local men’s fashion buyers in Lahore.
  • Influencer Marketing: Partnered with local micro-influencers to promote new arrivals.
  • Result: Social media engagement increased by 80%, and sales from social ads grew by 45%.
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We Delivered Promising

Results

60% Increase in Organic Traffic

Achieved through on-page SEO, technical fixes, and content optimization for high-intent keywords.

5x ROI on Google Ads Campaigns

Optimized ad structure, keyword targeting, and retargeting efforts reduced the cost-per-conversion by 40%.

80% Boost in Social Media Engagement

Implemented targeted paid ads, improved content strategy, and collaborated with local influencers.

45% Increase in Sales from Social Media

Paid social media ads and influencer marketing directly increased product purchases.

25% Reduction in Cart Abandonment Rate

Retargeting campaigns with special offers encouraged users to complete their purchases.

Frequently Asked Questions

SEO helps by improving your website’s search rankings for key terms like “buy men’s shirts online,” driving more organic traffic and potential customers.

Google Ads provides targeted campaigns that reach ready-to-buy customers, resulting in quick, measurable sales growth.

Retargeting ads remind customers of items left in their cart, encouraging them to complete their purchase with attractive offers.

Social media platforms allow you to showcase products, engage with followers, and attract buyers through targeted ads.

A combined SEO and Google Ads strategy increases visibility, drives targeted traffic, and boosts conversions effectively.

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Being one of the top social media marketing agencies in Pakistan, we’ll look at your company, understand your target market and make a customized digital marketing plan to achieve the results.
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A little Bit more about We Pro Marketing Solutions
Being one of the top social media marketing agencies in Pakistan, we’ll look at your company, understand your target market and make a customized digital marketing plan to achieve the results.
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