How Pro Marketing Solutions Helped a Lahore Furniture Retailer Achieve 30% More Sales

Recently, we worked with a furniture retailer in Lahore specializing in high-quality home furnishings, including living room, dining room, and bedroom sets. This client wanted to boost their online presence, drive inquiries, and increase foot traffic to their showroom. With increasing competition in the local market, they sought an innovative approach to attract customers and […]

Business Type

Furniture Store

Services Provided

Content Creation

City

Lahore

Country

Pakistan

Client Challenges:

Low Social Media Engagement

Despite having a presence on major social platforms, their engagement rates were below 1%, limiting organic reach and brand awareness.

High Cost-Per-Click (CPC)

Google Ads campaigns were not optimized, resulting in an average CPC of PKR 150, making it difficult to achieve profitability.

Inconsistent Branding Across Channels

Their social media profiles lacked a cohesive brand identity, making it hard for customers to connect with the brand.

imited Retargeting Efforts

They were missing opportunities to re-engage website visitors who didn’t convert.

Lack of Actionable Insights

There was minimal use of analytics tools to track campaign performance and make data-driven adjustments.

How We Helped!

Social Media Marketing
  • Content Creation: Designed engaging visuals and posts tailored to their audience, including furniture styling tips and promotional offers.
  • Paid & Organic Ads: Ran targeted Facebook and Instagram campaigns to promote seasonal sales and new arrivals.
  • Social Media Strategy: Developed a cohesive posting schedule and aligned the branding across platforms for a consistent identity.
  • Analytics & Reporting: Delivered weekly insights on campaign performance and engagement metrics, enabling continuous optimization.
Pay-Per-Click Advertising
  • Google Ads Optimization: Conducted keyword research and implemented geo-targeted campaigns, reducing the CPC to PKR 80.
  • Display Ads: Launched visually appealing banner ads on Google Display Network to reach a wider audience.
  • Retargeting Campaigns: Used retargeting strategies to re-engage website visitors, resulting in a 15% uplift in conversion rates.
We Delivered Promising

Results

25% Increase in Social Media Engagement

Engagement rates improved from less than 1% to over 3.5%, leading to higher brand awareness.

46% Reduction in CPC

The average CPC decreased from PKR 150 to PKR 80, making the campaigns more cost-effective.

30% Growth in Inquiries

The integrated strategy resulted in a significant increase in showroom visits and online inquiries.

Consistent Branding

A unified social media presence strengthened their brand identity and customer trust.

Improved ROI

Overall campaign ROI increased by 40% through optimized ad spend and strategic targeting.

Frequently Asked Questions

Social Media Marketing involves promoting your brand through platforms like Facebook and Instagram. It helps increase visibility, engagement, and sales by reaching your target audience where they spend their time online.

PPC allows you to display ads on platforms like Google and pay only when someone clicks on your ad. This ensures cost-effective targeting for potential customers.

Retail, real estate, e-commerce, and local service businesses see great results from PPC campaigns by driving traffic and conversions.

Results vary based on goals and strategies, but you can expect noticeable improvements in engagement and inquiries within 3-6 weeks.

A unified strategy ensures consistent messaging, making your brand more recognizable and trustworthy to your audience.

Yes, we specialize in refining ad campaigns to reduce costs and improve performance, delivering better ROI for your business.

We use tools like Google Analytics, Facebook Insights, and third-party software to monitor and optimize campaigns.

Contact us today for a free consultation. We’ll discuss your goals and create a tailored strategy to drive results for your business.

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