Recently, we collaborated with a visa consultancy firm based in Karachi, Pakistan, specializing in overseas work, study, and immigration services. The consultancy sought to expand its client base and enhance its digital footprint, recognizing that many potential clients research visa services online before making inquiries. The firm wanted a strategy to attract leads, drive conversions, […]
Visa Consultancy
Pay-Per-Click Advertising
Karachi
Pakistan
he website was struggling to rank on search engine results for competitive keywords like "study visa consultants Karachi" or "immigration experts in Pakistan."
Despite offering valuable services, inquiries through digital channels were minimal, leading to underutilized resources.
The firm’s social media profiles lacked engaging content, reducing the potential to connect with a broader audience.
Competing businesses were aggressively bidding on high-value keywords, driving up ad costs.
The website lacked optimized content tailored to the audience’s frequently asked questions, leading to poor user engagement.
The consultancy’s business was not properly listed on Google My Business and other local directories, making it harder for local clients to discover their services.
The website navigation was cluttered, leading to a high bounce rate and low session durations.
Existing PPC campaigns had low ROI due to poorly targeted ad placements and insufficient keyword segmentation.
There was no dedicated section on the website for client success stories, which negatively impacted credibility.
The website was not fully optimized for mobile users, resulting in a poor experience for over 60% of visitors accessing it via smartphones.
Achieved first-page rankings for 10+ high-value keywords within three months.
Organic traffic increased by 40%.
Monthly inquiries grew by 35% through PPC campaigns and SEO improvements.
Social media followers grew by 20%, and engagement rates doubled due to more relevant and consistent content.
Cost per lead decreased by 25% through better campaign targeting and optimization.
Local SEO efforts led to a 50% increase in inquiries from the Karachi area, driven by improved Google My Business rankings.
Bounce rate reduced by 30% after improving the website’s UX, with average session duration increasing by 20%.
Refined PPC strategies resulted in a 40% improvement in ROI, with more inquiries generated for the same ad budget.
Adding client testimonials and success stories on the website resulted in a 25% increase in trust metrics based on user feedback.
Mobile optimization enhancements led to a 60% increase in mobile-generated leads and a 15% drop in cart abandonment rates for visa application-related services.
SEO improves your visibility on search engines, ensuring potential clients can find you when searching for visa services.
PPC campaigns target specific keywords and demographics, driving high-quality traffic to your website quickly.
Success stories, FAQs, and interactive posts like Q&A sessions or immigration tips resonate well with audiences.
Retargeting ads remind users who visited your site but didn’t convert, encouraging them to return and complete an inquiry.
Yes, tools like Google Analytics and Facebook Insights provide detailed metrics to track performance and ROI.
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