Home Appliances Retailer Case Study: SEO & Google Ads in Karachi

A leading home appliances retailer in Karachi faced challenges generating online inquiries and sales. With increasing competition in the home appliances sector, the client needed a comprehensive digital strategy to improve their Google search rankings and drive targeted traffic. Pro Marketing Solutions implemented a results-driven plan involving SEO services, Social Media Marketing, and Google Ads […]

Business Type

Home Appliances

Services Provided

Google Ads

City

Karachi

Country

Pakistan

Client Challenges:

Low Search Engine Visibility

The client's website did not rank for key search terms like "best refrigerators in Karachi" or "affordable air conditioners."

High Competition in Local Market

Competing brands were dominating online searches, making it harder to generate organic traffic.

Lack of Effective PPC Strategy

Their previous ad campaigns were mismanaged, with a high cost per click (CPC) and low conversion rates.

Limited Social Media Engagement

Organic content failed to engage the audience, reducing overall brand exposure on platforms like Facebook.

How We Helped!

Search Engine Optimization (SEO)
  • Conducted in-depth keyword research targeting high-volume search terms, such as "best home appliances in Karachi" and "discount air conditioners."
  • Optimized on-page SEO by updating meta titles, descriptions, and headings with target keywords.
  • Implemented technical SEO improvements, including site speed optimization and mobile responsiveness.
  • Built high-quality backlinks through local directories and relevant blogs, improving domain authority.
Google Ads Strategy
  • Designed and launched targeted Google Ads campaigns for popular products like refrigerators and washing machines.
  • Focused on high-converting keywords to reduce CPC while maximizing ROI.
  • Created separate campaigns for seasonal promotions, such as summer sales for air conditioners.

 

Social Media Marketing
  • Developed engaging content calendars for Facebook and Instagram to showcase featured products.
  • Implemented paid social media ads to drive traffic to key product pages.
  • Ran engaging campaigns, such as "Flash Sales Fridays," to create urgency and boost sales.
  • Updated all product descriptions with keyword-rich, user-friendly content to improve search rankings.
  • Published weekly blog posts on appliance care tips and buying guides to attract organic traffic.
We Delivered Promising

Results

50% Increase in Organic Traffic

We achieved a 50% boost in organic traffic within 3 months by optimizing on-page SEO, implementing technical fixes, and publishing keyword-rich content. Improved rankings for search terms like "best refrigerators in Karachi" significantly increased website visitors.

30% Lower Cost Per Click (CPC)

By refining Google Ads campaigns and targeting high-converting keywords, we reduced the average CPC by 30%, helping the client achieve better ROI while driving high-quality traffic.

60% Boost in Social Media Engagement

With a structured content calendar and paid ad campaigns, engagement rates on platforms like Facebook and Instagram grew by 60%. These campaigns not only created brand awareness but also drove product inquiries.

Top 3 Google Rankings for Target Keywords

Our SEO strategy helped the client secure Top 3 rankings for competitive keywords such as "air conditioners Karachi" and "best washing machines in Karachi". This increased visibility brought steady, qualified leads.

35% Growth in Online Sales

Combining SEO, Google Ads, and Social Media efforts, we successfully drove a 35% increase in online sales. Seasonal Google Ads and optimized content directly influenced purchasing decisions.

Frequently Asked Questions

We optimized their website content with targeted keywords, fixed technical SEO issues, and built high-quality backlinks to rank higher on Google.

Google Ads ensure your products appear in front of potential buyers searching for similar items, increasing inquiries and conversions.

Social media platforms like Facebook and Instagram help engage potential customers, showcase products, and drive traffic to your website.

Keyword-rich, engaging product descriptions improve search engine visibility, attracting organic traffic and increasing sales.

Yes, we create customized digital strategies, including SEO, PPC, and Social Media Marketing, to help businesses grow and achieve better results.

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