Sonno

Introduction

Sonno is a trusted source of premium sleep products in the UK. With a commitment to quality and innovation, Sonno is a leading name in providing high-quality mattresses and sleep accessories designed to enhance your sleep experience. Sonno takes pride in maintaining the highest standards for our products, ensuring that every item is crafted with your comfort and well-being in mind. Sonno has a carefully curated selection of mattresses and bedding designed to meet your specific sleep needs and preferences. Whether you’re looking for a mattress that offers superior support or bedding that adds a touch of luxury, Sonno has the perfect solution for you.

The Challenge

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Sonno Website - Weproms - 2024
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Sonno Website - Weproms - 2024
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Sonno Website - Weproms - 2024
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Sonno Website - Weproms - 2024
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Sonno Website - Weproms - 2024
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Sonno Website - Weproms - 2024

Our Working

We Proms Digital created a 360° marketing strategy that both educated and converted customers.

Website Design and Development

we created a custom Figma design that highlights their sleep wellness brand, enhancing user engagement. Our Shopify development optimised site functionality with streamlined navigation and a simplified checkout process, leading to increased conversion rates and e-commerce success.

Email Marketing

We achieved an 85% increase in revenue and a 127% rise in attributed revenue, with our domain reputation improving from bad to high in a month. Our email flows saw up to a 750% positive change, contributing to a 55% open rate and reduced unsubscribers.

Pay-Per-Click Ads

We achieved over 3,500 checkouts with a ROAS of 16+, total sales of £350,329.82 from 451 orders, and 410 payments completed. Our strategy included 75% broad open targeting and 25% retargeting.

Social Media Marketing

Total reach increased to 90.6K (up 19.6%), with organic reach at 2,511 and ad reach at 88,880. Content interactions rose to 314 (up 29.2%), while content reach is 62.9K (up 2.4%), with 48 interactions (up 45.5%).

Influencer Marketing

In our influencer marketing efforts, Instagram achieved over 91% organic reach, with content interactions up 28% and link clicks rising 18%. Facebook reached 277.1K users, while Pinterest saw impressions grow by 83% and engagements by 91%, contributing to a revenue increase of 52% to £50.06K.

Search Engine Optimisation

In the current year, we achieved over 8K clicks, a significant increase from 3.15K clicks the previous year, with total impressions rising to 700K (up from 420K). The average click-through rate improved to 2% (up from 0.7%), and the average position is now 40 (compared to 42.1 last year).

Sonno Website - Weproms - 2024

Estimated Results

Overall ROAS across four months
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Of all sales are attributed to our campaigns
0 %
Average CPA from our Paid Social campaign in all Stats
£ 0

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