As a digital marketing agency, you have to have top-notch skills and knowledge of the industry. Digital Marketing is evolving at an accelerated rate – so much that it’s difficult for anyone in the field to keep up with all of it. Agencies are expected to be experts on everything from social media marketing, SEO, paid search advertising (PPC), email marketing, website development, mobile app development, the list goes on and on.
Companies hire digital agencies because they expect them to know what they’re doing. It’s no secret the digital marketing industry is constantly evolving. They are consistently challenged with staying on top of the latest trends, strategies, and technologies to ensure they keep their clients happy and successful in a competitive marketplace. We’ve compiled a list of 5 mistakes made by many digital marketing agencies that you need to avoid if you want your business to succeed in this fast-paced environment.
- Not defining clear goals
Defining a goal is the most important thing for any agency yet it’s somehow a common mistake made by most of the digital marketing agencies in Lahore and all over Pakistan. There needs to be clear goals for the digital marketing campaign. Digital agencies need to define where they want their clients to end up and what metrics are needed in order to measure success.
They should also put together a plan of how this will happen with specific timelines, KPIs (key performance indicators), budgets and resources required. Digital marketing campaigns without a goal are as good as a bow without arrows.
- Failing to conduct market research
Digital marketing campaigns without sufficient information are like shooting arrows into the dark with no guarantee of where they will land. Every business should be investing time and resources to research their target market and ideal audience. For example, It can be difficult for a marketing agency in Lahore to determine the market condition as its a big city and no trend last long.
Digital marketing agencies need to know the industry, language, culture and what makes up that society in order for them to develop a campaign that will work not just on a local level but internationally as well.
Digital marketing is a complex field so you can’t really expect all errors from a digital marketing Agency to fall under these five categories, however this list is made up of common mistakes which have been seen by most businesses at one point or another.
- Focusing on the wrong advertising methods
Digital advertising methods can vary significantly from company to company so you need someone who knows what to do, when to do and how to do it. There are a lot of digital marketing agencies that will put all their eggs in one basket as it were. They don’t take the time to research which platform is best suited for them and what approach they should adapt for better outcomes instead, they just go with whatever seems popular or easy at the time.That is what makes a digital marketing agency a marketing agency in Pakistan.
- Hiring inexperienced staff members
Many digital marketing agencies have taken the approach of hiring fresh and inexperienced staff members in order to save on costs and this has led to an influx of errors.
They need at least two years worth of experience under their belt before they will be considered for a position within the company, with many companies wanting four or five year’s worth. Digital marketing is not a game, it’s a business and it needs to be understood that when someone’s gone, he’s gone and he will most probably tell 10 others to avoid “THAT” agency specifically.
- Lack of communication between teams
Digital marketing agencies need to get staff from all departments together for regular meetings so that everyone knows what’s going on across-the-board and can offer input when needed.
It’s not unusual to find a digital marketing agency with multiple teams in place, each doing their own thing. There is no communication between these different groups and they are all working on the same project at the same time without any coordination whatsoever.
Doing this will also help prevent duplicate work being done by two or more people simultaneously since it would be addressed right away during those meeting times instead of waiting until after everything has been completed before anything gets noticed at all.
The 5 most common mistakes made by any digital marketing agency were covered in this post. If you are looking for a new agency, make sure to do your research and avoid these pitfalls. You deserve the best possible service when it comes to marketing your company’s products or services. Don’t let it be random.