It’s no secret that social media companies are making a killing in the advertising game. Facebook, Foursquare, and Twitter have all spent over $100 million dollars in advertising revenue by themselves this year (2012). That’s not even counting the other social media sites out there. With more people spending time on social networks than ever before, it makes sense to advertise heavily on these sites for brands and retailers alike. It’s also becoming increasingly common to see ads popping up when you go online using your computer or smartphone. Social media sites are taking the place of traditional advertising networks, such as television. According to eMarketer, social media is expected to bring in nearly 14% of all advertisers’ dollars spent on digital ads this year alone. That’s just shy of $1 out of every $7 spent on digital ads. This is right up there with the television advertising market, where advertisers spent $66 billion last year. Maybe it shouldn’t come as a surprise, though. Many social media sites are extremely popular and widespread across the globe. These sites offer an easy way for brands and retailers to reach millions of people with ads, whether they are shopping online or offline.
Facebook has spent around $25 million in advertising revenue by itself this year, which is a huge increase over the $10 million it spent during the same time period last year. Twitter and foursquare have also doubled their advertising revenue, investing more than $10 million each this year as well.
Social Media is becoming increasingly popular with more people spending time on these networks than ever before. This growth has led to an increase in advertising on Social Networks because brands are looking for the best way to reach potential customers. Social Network companies like Facebook, Twitter, and Foursquare are starting to rival TV Networks and there is a lot of competition between them as to who will become the main online advertising place.
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People are starting to notice that social media platforms, including Foursquare, Facebook, and Twitter, have been putting a lot of emphasis on advertisements in recent years. These companies have spent over $100 million dollars in advertising in just the first quarter of 2012 alone. Combined with the Instagram purchase for one billion dollars earlier this year,
These sites offer an easy way for brands and retailers to reach millions of people across the nation with advertisements. Social media is a brand-new type of marketing tool that marketers have been trying to get the hang of. TV had been the number one way for commercials to be shown, but social media has been quickly catching up due to how popular it is, and companies are promoting their products more through Facebook and Twitter than ever before.
Marketers need to find new ways in which they can advertise their products online in order to keep up with this social advertising trend in our society. Social advertising sites such as Foursquare, Facebook, and Twitter are all working hard on developing new products that will help connect consumers with their products in a way that is easy and profitable for all parties involved.
Social advertising companies such as Facebook, Twitter, and Foursquare have been putting a lot of emphasis on advertisements in recent years. Together, the three companies have spent over $100 million dollars in advertising just in the first quarter of 2012 alone. These social media sites are starting to rival TV networks when it comes to their ability to promote brands and retailers through these ads being shown online. Marketers need to find new ways in which they can advertise their products online that will help them keep up with this social advertising trend we see all around us today. Social advertising sites such as Foursquare, Facebook, and Twitter are all working hard on developing new products that will connect consumers with their product for an easy connection that is profitable for everyone
