Psychologists are no strangers to SEO. They need it as much as any other professional service provider. Psychologists also need to compete with lawyers, doctors’ offices, and medical clinics for online visibility. And they have the added challenge of making sure their websites are optimized for search engines so that people can find them when they’re looking for help. We all know that the internet is a great place to start research, but it’s much more difficult if the search results pages are filled with irrelevant websites.
In this article, we’ll explore how psychologists can optimize their sites and rank higher in SERPs (search engine result pages).
We’ll also cover some of the most common mistakes made by professionals who don’t have an understanding of SEO (search engine optimization) basics.
Let’s get to it.
What are Google’s goals?
Google wants to deliver the most relevant results for any given search query – they want users to leave their search engines happy and satisfied. So why do you think the majority of search engine results pages (SERPs) are cluttered with advertisements, irrelevant sites, and spam
Google wants to deliver the most relevant results for any given search query. They want users to leave their search engines happy and satisfied. Google also wants to provide an answer for any type of question, not just informational questions. They are trying to provide a solution for other types of questions as well, like “How can I fix this?” or “What should I wear?”. This information belongs on the internet since people are constantly looking for this type of online help.
Addressing other types of questions other than informational ones is challenging because it’s difficult to find the appropriate content. It takes time and effort to make sure all types of queries are answered on the internet. The challenge is finding information that provides solutions for problems other than simple informational***
I’ve noticed that if I’m looking for a specific result such as “marketing services” and not just “+marketing” on Google.com, then the first few SERPs for this query are filled with ads. They’re either ads for marketing services or businesses offering to buy and sell websites. This type of ad is mixed in with the organic listings and tells me that they didn’t come up organically in the SERPs by merit of their own research and hard work.
SEO for Psychologists is significantly different from SEO for other specialties. For example, psychologists cannot provide a physical location so they have to rely on being found online by people searching for a psychologist. These professionals also need to compete with other services like law firms, doctors’ offices, and medical clinics. In order to rank higher in search results pages where there are many more competitors, you need to optimize your website for search engines
We all know that the internet is a great place to start research, but it’s much more difficult if the search results pages are filled with irrelevant websites. Many times, your competitors will try to rank higher on search engine rankings by purchasing links on highly trafficked websites. It’s very common for these websites to have huge amounts of irrelevant sites with them which you can find by simply typing “website name” + “search engine.” You need to make sure you are not only optimizing your site for search engines
The internet is an endless source of information and tools for psychologists, but it can also be a difficult place to find your own practice. It’s very common for competitors to purchase links on highly trafficked websites in order to rank higher than you. This makes it essential that you optimize your site not just for search engines, but also so people will come across the most relevant results when they are looking for help. Let us know how we can partner with you as one of our SEO or digital marketing experts – we want to make sure that both your website and services get found by those who need them
