Pakistan is a developing country with a population of over 220 million people. It is the sixth most populous country in the world and has one of the fastest-growing economies in Asia, with an average growth rate of 5% per annum since 2000. As part of this growth, there has been rapid urbanization, which drives demand for consumer products across all sectors. This brief will explore how marketing firms are evolving to meet these demands by adopting digital strategies that tap into social media engagement.
The paper will examine three case studies: Nestle Pakistan’s use of Facebook to promote its Power Bar brand; Mobilink’s campaign on Twitter for its new mobile broadband service; and Gold’s Gym Pakistan’s strategy for engaging followers on Instagram to drive membership.
The use of social media for marketing purposes in Pakistan is relatively new, but many companies are already adapting to the shift. One of the most important aspects of digital marketing is having a strong web presence to ensure visibility across all devices and platforms. There has been an increase in internet usage in the country, with over 45 million users online
The process of planning and executing the conception, pricing, promotion, and distribution of goods or services to create exchanges that satisfy individual customer needs at a profit.
The field of marketing is ever-evolving, responding to the demands of customers. Brands are shifting their focus from traditional promotional channels to digital marketing channels with the rise of social media and internet penetration in Pakistan.
Since the explosion of powerful smartphones, people have started seeking entertainment online instead of watching television or going out for a movie.
Marketing strategies can be defined as the planned form of how a firm communicates with its target market. Marketing strategies also called the marketing mix, are made up of four elements which are product, price, promotion, and place.
Companies should use digital marketing strategies for their marketing needs because they can be affordable and effective. With the prevalence of social media and internet usage in the country, it is vital to have a digital marketing strategy.
The key ingredients of a successful digital marketing strategy are:
– Knowing your goals and what you hope to accomplish with your campaign
– Knowing what the competition is doing and how you can improve on their ideas
When you create a plan for your digital marketing strategy, make sure to include all of these ingredients.
There are many different types of marketing firms in Pakistan. Some specialize in social media marketing, SEO, digital marketing, and even event management. Most countries have a few service providers of this nature, but Pakistan is a country with a relatively small population. Because of this, there are only a handful of providers – enough to offer variety – but not enough to make it overly competitive.
Some of the marketing firms in Pakistan are more traditional, but they all offer some kind of digital marketing service.
Nestle’s campaign became very successful because it didn’t just rely on advertisements to attract customers. Rather, Nestle realized that there is a big opportunity in storytelling and created a webisode series. They collected and adapted the customer feedback into the series by using it for promotional purposes. The stories helped customers relate to them more and see them both as truthful and trustworthy.
Marketing firms in Pakistan have seen an evolution over the past few years. As more brands are shifting to digital marketing channels, it is important for marketers to understand how their customer’s brains work and what strategies they should employ when crafting a marketing strategy for social media engagement. Companies can use any of these techniques with relative ease if they know which cognitive neuroscience principles will help them succeed. If you’re looking for some professional guidance on your SEO or Marketing plan, contact our team today!