It’s hard to believe that less than 10 years ago, the very idea of digital marketing was still in its infancy. The first social media website wasn’t even created until six years after the introduction of Google Adwords – and now it has nearly 2 billion active users!
Digital marketing is a rapidly evolving field, so to stay ahead you need to be on top of current trends. That means not only knowing what they are but also how best to implement them for rapid growth and success. Luckily there are plenty of examples out there who have done just that – let’s take a look at what they’ve done right.
Today, social media has become a huge part of digital marketing. In fact, according to Social Media Examiner’s 2018 survey of more than 40,000 marketers and business owners worldwide, a whopping 92% of businesses are currently using at least one social media platform to promote their products and brands. And this trend shows no signs of slowing down –
The term digital marketing is a frequently used term in today’s world. Digital marketing is a form of marketing that uses the internet and social media networks to create more awareness for a company’s products or services. It entails creating, promoting, and selling products or services with the help of an online platform like Facebook, Instagram, YouTube, and Twitter.
Social media has been around for quite some time. Even before the terms of social media existed, people were using the internet to connect with each other. They began to share their thoughts and interests with others that they were not acquainted with offline.
How many people use social media in the United States?
The answer is two-thirds, which is 170 million people on Facebook, Instagram, Twitter, YouTube, and Snapchat combined. What does this mean? It means that for every 10 people in the world (of any age), 7 will be connected on social media
Three tips that I would suggest you follow when using social media platforms for digital marketing purposes are as follows:
-Make sure your posts are relevant to your target audience.
-Be aware of the layout or design of your content. For example, if you are posting visual content, make sure it is eye-catching and full screen.
-Make sure your page can be found on search engines. To do this, make sure to include keywords in the post description and use hashtags when appropriate.
These are just a few tips that I have come up with after reading about digital marketing trends over the past year or two. The best digital marketers are often at the cutting edge of these trends, which means they’re always coming
One company that has succeeded with social media is Oreo. Oreo had an “Oreo Wonder Vault” campaign where they posted clues to the next flavor of Oreo, selected people randomly to do tasks for them, and created challenges for fans to complete.
Another example is Wendy’s which was able to market their new product by using the Snapchat filter. This allowed them to generate interest in their new product “Sriracha Honey Chicken Sandwich”.
Adidas Is another great example of how successful social media marketing has been for this company. Adidas was able to incorporate digital marketing strategies into their brand platform by working with influencers on Instagram and Facebook.
One of the best ways to stay competitive in a shifting digital landscape is by keeping up with current trends and techniques. In this article, we’ve given you some examples from successful companies that have been able to do just that. Whether it’s using social media platforms or partnering with influencers on Instagram and Facebook, these modern-day practices are sure to help your business succeed as well. Let us know how you plan on incorporating them into your marketing strategy moving forward! We’re happy to provide feedback or work together to create an effective SEO campaign for your company’s needs.
