Case Study Details

The Sonno Website

Attracting 730K New Visitors Through A 360° Marketing Strategy

Sonno, a global luggage brand, set out to launch their products in the U.K. market
Our team created a new, user-friendly website and devised a comprehensive digital marketing strategy to support the product launch
The new website attracted 700,000 new customers, effectively introducing Rollink to the U.S. market and building brand recognition

The Challenge

Sonno required a new digital approach for acquiring U.K. customers as an unknown brand.

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The Solution

WEPRO created a 360° marketing strategy that both educated and converted customers.

Market Analysis

We analyzed the competitive U.K. luggage landscape and found suitable keywords to bid for, based on search intent and difficulty.

SEO Articles

SEO articles and link building covered the most relevant topics to boost visibility and domain ranking.

Audience Reach

We targeted customers based on their frequency of flying and living habits with fun, engaging and educating content in social media and PPC.

Retargeting

We created a retargeting campaign for the most eligible prospects, highlighting key products.

Email Newsletters

We utilized email marketing to offer discounts and relevant sales offers.

Affiliate Marketing

We built an affiliate network to spread the word and organized regular giveaways with valuable influencers.

Third-Party Tracking

We tracked and analyzed all third-party communications and offers on resellers websites.

The Results

Results after one year:

We increased total visitors to

exposing them to a wider audience.

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We increased total visitors to

exposing them to a wider audience.

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We increased total visitors to

exposing them to a wider audience.

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Attracting 730K New Visitors Through A 360° Marketing Strategy

The Challenge

The Solution

Market Analysis

SEO Articles

Audience Reach

Retargeting

Email Newsletters

Affiliate Marketing

Third-Party Tracking

The Results

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